CASE STUDY
An in-depth description of a firm’s approach to an IT management issue (intended for MBA and executive education)
Working Paper: Case Study
TRIPBAM: Creating Digital Value at the Time of the COVID-19 Pandemic
TRIPBAM's quick reaction to COVID-19 and new strategic initiatives it implemented set the company up for a return to growth post-crisis.
Abstract
TRIPBAM pioneered automated clustered rate monitoring in the hotel industry. As the technology startup was readying for a successful exit that would reward founders, employees, and investors for their success, the COVID-19 pandemic hit. The case chronicles TRIPBAM’s leadership’s fast reaction and discusses the strategic initiatives the company put in place to set itself up for a return to growth post-crisis.
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About the Authors
Gabe Piccoli, E. J. Ourso College of Business, Louisiana State University, USA & University of Pavia, Italy
Federico Pigni, Management Technology & Strategy, Grenoble Ecole de Management, F-38000 Grenoble, France
Barbara H. Wixom, MIT Sloan Center for Information Systems Research (CISR)
MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)
Founded in 1974 and grounded in MIT's tradition of combining academic knowledge and practical purpose, MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We work directly with digital leaders, executives, and boards to develop our insights. Our consortium forms a global community that comprises more than seventy-five organizations.
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