Fast-Track Data Monetization With Strategic Data Assets
Abstract
For years, using more data to make better decisions has been the holy grail for global companies, and most of them aim to treat data as a strategic asset. But MIT CISR research has found that future-ready companies have greater ambition regarding their data. These companies strive to maximize their data monetization outcomes by pervasively improving processes to do things better, cheaper, and faster; wrapping products with analytics features and experiences; and selling new, innovative information solutions. Additionally, to monetize their data, companies must first transform it so that it can be reused and recombined to enable new value creation.
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About the Authors
Barbara H. Wixom, Principal Research Scientist, MIT Sloan Center for Information Systems Research (CISR)
Gabe Piccoli, Edward G. Schlieder Chair of Information Sciences, Louisiana State University; Associate Professor of Information Sciences, University of Pavia
Joaquin Rodriguez, Assistant Professor of Information Systems, Grenoble Ecole de Management
MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)
Founded in 1974 and grounded in MIT's tradition of combining academic knowledge and practical purpose, MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We work directly with digital leaders, executives, and boards to develop our insights. Our consortium forms a global community that comprises more than seventy-five organizations.
MIT CISR Associate Members
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