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Conversations with CISR: Designed for Digital Book Talk

In this webinar recording, Jeanne Ross, Cynthia Beath, and Martin Mocker, co-authors of Designed for Digital, discuss insights they've gained watching companies attempting to apply the research findings in the book.
By Jeanne W. Ross, Cynthia M. Beath, and Martin Mocker

In September 2019, the MIT Press published Designed for Digital, a book by Jeanne Ross, Cynthia Beath, and Martin Mocker that offers guidelines for big companies pursuing digital transformations. The world has changed a great deal in the few months since the book's release, but the building blocks for a successful transformation have not. In a set of two live webinars in June 2020, the co-authors discussed insights they've gained as companies have attempted (or not) to apply their research findings to digital initiatives. This video is a recording of one of the two webinars, emceed by Kristine Dery.

About the Researchers

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Jeanne W. Ross, Principal Research Scientist, MIT Sloan Center for Information Systems Research (CISR)

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Cynthia M. Beath, Professor Emerita, University of Texas, Austin

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Martin Mocker, Professor, ESB Business School and Academic Research Fellow, MIT CISR

Other Related Publications

Discussed during the webinar

MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)

Founded in 1974 and grounded in MIT's tradition of combining academic knowledge and practical purpose, MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We work directly with digital leaders, executives, and boards to develop our insights. Our consortium forms a global community that comprises more than seventy-five organizations.

MIT CISR Patrons
AlixPartners
Avanade
Cognizant
Collibra
IFS
Pegasystems Inc.
The Ogilvy Group
MIT CISR Sponsors
Alcon Vision
Amcor
ANZ Banking Group (Australia)
AustralianSuper
Banco Bradesco S.A. (Brazil)
Banco do Brasil S.A.
Bank of Queensland (Australia)
Barclays (UK)
BlueScope Steel (Australia)
BNP Paribas (France)
Bupa
CarMax
Caterpillar, Inc.
Cemex (Mexico)
Cencora
CIBC (Canada)
Cochlear Limited (Australia)
Commonwealth Superannuation Corp. (Australia)
Cuscal Limited (Australia)
CVS Health
Dawn Foods
DBS Bank Ltd. (Singapore)
Doosan Corporation (Korea)
Fidelity Investments
Fomento Economico Mexicano, S.A.B., de C.V.
Fortum (Finland)
Genentech
Gilbane Building Co.
Johnson & Johnson (J&J)
Kaiser Permanente
King & Wood Mallesons (Australia)
Mercer
Nasdaq, Inc.
NN Insurance Eurasia NV
Nomura Holdings, Inc. (Japan)
Nomura Research Institute, Ltd. Systems Consulting Division (Japan)
Novo Nordisk A/S (Denmark)
OCP Group
Pacific Life Insurance Company
Posten Bring AS (Norway)
Principal Life Insurance Company
QBE
Ramsay Health Care (Australia)
Reserve Bank of Australia
RTX
Scentre Group Limited (Australia)
Schneider Electric Industries SAS (France)
Stockland (Australia)
Tabcorp Holdings (Australia)
Telstra Limited (Australia)
Terumo Corporation (Japan)
Tetra Pak (Sweden)
Truist Financial Corporation
UniSuper Management Pty Ltd (Australia)
Uniting (Australia)
USAA
Webster Bank, N.A.
Westpac Banking Corporation (Australia)
WestRock Company
Xenco Medical
Zoetis Services LLC

MIT CISR Associate Members

MIT CISR wishes to thank all of our associate members for their support and contributions.

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Center for Information Systems Research
Massachusetts Institute of Technology
Sloan School of Management
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